Social Media Marketing, Truth and Lies

Social Media Marketing appears to be the latest buzz word for anybody wanting to increase their online presence and sales, however is Social Media Marketing (SMM) all it is cracked up to be?

S.M.M companies are now emerging all over the place these days and they are informing anyone that will listen about how extremely important social media like Facebook twitter and YouTube are to your service but, for the typical small to medium sized organisation, does marketing to socials media truly live up to all the hype? Is investing a small fortune on employing a SMM company truly worth it? And has anybody really done their research study on this prior to they hired someone to establish there Facebook business page? Some SMM business are establishing things like Facebook company pages (which are free) for $600 to $1,000 or more and telling their clients that they do not require a site since Facebook is the most significant social media worldwide and everyone has a Facebook account. Now while it may be true that Facebook is the largest social media worldwide and yes, Facebook's members are potential consumers, the genuine concern is are they really purchasing? Social media marketing companies are all too happy to explain the positives of social media like the number of people utilize Facebook or how many tweets were sent out last year and the number of individuals view YouTube videos and so on but are you getting the complete photo? I when sat beside a SMM "specialist" at a service workshop who was spruiking to anyone who came within earshot about the fantastic advantages of setting up a Facebook company page for small company (with him naturally) and selling on Facebook. So, intrigued by the aforementioned "experts" suggestions I looked him up on Facebook just to discover he had only 11 Facebook friends (not a good start). Being the research nut that I am, I chose to take a good look into SMM in regard to offering to see if it in fact worked, who did it work for and if it did why did Social Media Marketing work for them? And should service rely so heavily on socials media for sales?

As a web developer I was continuously (and now significantly) confronted with a number of social networking obstacles when potential customers would say that having a website sounds excellent but they had a Facebook company page and had actually been told by numerous sources (the ever present yet anonymous "they") that social networks were the thing to do, however after discussing their requirements it became quite clear that those possible clients didn't really understand why they needed social networks or SMM to produce online sales, They simply wanted it. Well it's easy actually due to the fact that social media is Social Media, and social Networks are Social Networks they are not company media and service networks (that would be more like LinkedIn). In a current study done by the IBM Institute for Service Worth around 55% of all social media users stated that they do not engage with brand names over social media at all and just around 23% actually purposefully utilize social media to connect with brands.

How do you utilize social media marketing? And is it even worth doing?

Well first of all I would say that having actually a well enhanced website is still going to bring you much more organisation that social media in most cases particularly if you are a little to medium sized regional company since even more people are going to enter "hair stylist Port Macquarie" into an online search engine like Google, Yahoo and Bing than they ever will on any Social Media Site and if you don't have a site you're losing out on all that potential service. Despite all the (not so excellent) data I still believe it is still a great concept for service to use social media simply not in the same method that a lot of SMM professionals are today, Why? Due to the fact that it's clearly not operating in the method they claim it does. Essentially SMM Companies and Service as a whole took a look at social media networks like Facebook as a fresh market ripe for the picking and when Facebook began getting users measured by the millions PayPal co-founder Peter Thiel invested US$ 500,000 for 7% of the business (in June 2004) and given that them a couple of venture capital firms have actually made financial investments into Facebook and in October 2007, Microsoft revealed that it had purchased a 1.6% share of Facebook for $240 million. Given that Facebook's modest beginnings up until now (2012) both SMM Companies and Service have actually stopped working to genuinely capitalise on the huge number of Facebook users online. The reality is numbers does not equivalent purchasers. Is it in a Social Media Marketing company's best interest to talk social media networks up? Definitely. Is it in a Social Network like Facebook's best interests for people to believe that business can offer en masse by marketing and advertising with them? Of course it is. In early 2012, Facebook disclosed that its revenues had jumped 65% to $1 billion in the previous year as its profits which is generally from marketing had leapt almost 90% to $3.71 billion so clearly the concept of SMM is working out for them however it is exercising for you? Well ... statistically no, however that does not always suggest that it never ever will.

I believe the major difference between social media networks and online search engine is intent. Individuals who utilize Google are intentionally looking for something so if they do a look for hair stylists that's what they are looking for at that particular time. With something like Facebook the primary intent is usually to connect with friends and family. In October 2008, Mark Zuckerberg himself said "I do not believe social media networks can be generated income from in the same way that search (Online search engine) did ... In 3 years from now we need to determine exactly what the maximum design is. However that is not our main focus today". Among the greatest issues organisation confront with socials media and SMM is understanding. Inning accordance with the IBM Institute for Organisation Worth research study there were "substantial gaps between what businesses think consumers care about and what consumers say they want from their social media interactions with companies." In today's society people are not just going to hand you over there recommendations, Facebook likes, remarks or information without getting something back for it, so the old adage "what's in it for me?" enters into play. So the primary reason most people give for interacting with brands or business on social media is to receive discount rates, yet the brands and business themselves think the main reason people interact with them on social media is to learn about new products. For brands and business receiving discount rates just ranks 12th on their list of reasons that individuals communicate Logan Williams SEO with them. Many companies believe social media will increase advocacy, but just 38 % of customers concur.

There were some excellent efforts shown in the IBM study of business that had actually gotten some sort of a handle on how to use social media to their benefit, keeping in mind that when asked exactly what they do when they interact with businesses or brand names through social media, consumers note "getting discounts or coupons" and "purchasing items and services" as the top two activities, respectively an USA ice cream business called Cold Stone Creamery offered discounts on their items on their Facebook page. With both Cold Stone Creamery and Twelpforce the benefit is clearly in the favour of the terrific trick & the possible consumer to social media marketing is to sell without trying to offer (or looking like your selling) sadly most social media marketing is focused the wrong method.

Developing a tangible purchaser to consumer relationship via social media is challenging and probably the most benefit to company' utilizing social media to improve their websites Google rankings. Company' require to comprehend that you can't just setup a Facebook service page and hope for the best. SMM needs effort and prospective customers have to see value in what you need to provide via your social media efforts provide something worth their social interaction and time and then you might get better results.

Now just as a footnote Facebook shares have actually dropped to under $20 per share, that's half their original rate ... and the lawsuits are flying


As a web designer I was constantly (and now increasingly) faced with several social networking obstacles when prospective customers would state that having a website sounds good but they had a Facebook company page and had actually been told by different sources (the ever present yet confidential "they") that social networks were the thing to do, however after discussing their requirements it ended up being rather clear that those prospective customers didn't actually know why they needed social networks or SMM to produce online sales, They simply desired it. Well it's easy actually because social media is Social Media, and social Networks are Social Networks they are not company media and organisation networks (that would be more like LinkedIn). In a current research study done by the IBM Institute for Service Value around 55% of all social media users specified that they do not engage with brands over social media at all and just around 23% in fact actively use social media to communicate with brand names. Well first of all I would say that having actually a well optimized site is still going to bring you far more company that social media in a lot of cases specifically if you are a small to medium sized local organisation because far more individuals are going to type in "hair stylist Port Macquarie" into a search engine like Google, Yahoo and Bing than they ever will on any Social Media Website and if you do not have a site you're missing out on out on all of that potential company. The primary factor a lot of individuals give for communicating with brands or service on social media is to get discounts, yet the brands and organisation themselves believe the primary reason people communicate with them on social media is to discover about brand-new items.

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